"Experiences" abound in France (Challenge, Dec 18)
The culinary workshops are also very successful if you speak English and ... if you serve a glass of wine. Fabrice Gepner, 29, organizes cheese tastings in the cellar of an affineur in the Marais. "I explain how to recognize and pair the cheeses with wines to visitors, mostly American," he says. This ESCP graduate is also developing this offer for companies via his website, Le Cheese Geek, so as not to put all his eggs in one basket. But Airbnb still accounts for 70% of his business.